The
International Marketing set up would be as follows :
* Country Wise Distributors :
Each Country would be allocated to a Country Distributor who
would be responsible for the Sales, Sales Network, Distribution
and Collection of money for that Country. The American continent
countries ( both North and South America), the European countries,
the Asian countries (besides India),and the countries in the
other parts of the world, in that order of priority would
be taken up for marketing our products. No deposit would be
taken from these Country Distributors. In lieu of the Deposit,
these Country Distributors would be responsible for the promotion
of sales in their States at their expense. This Country specific
promotional exercise by the Country Distributors would be
over and above the promotion and advertising undertaken by
the company on a Worldwide basis. The Coutry Distributors
would also be responsible for obtaining the regulatory as
well as the drug authority approvals from their country’s
regulatory authorities for the sales of our products in their
respective countries.
* Health Institutions and Hospital Chains :
Direct Marketing by the Company sales team as well
as the sales team of the Country Distributor would also be
undertaken to target the large Private Hospitals and Hospital
chains and large Health Institutions, including large Government
Hospitals, the Government Health Scheme Hospitals, Health
Centres and Dispensaries.
* Chemists :
The Chemists, which constitute a large part of the
drug and medicine marketing network worldwide also, will be
targeted very aggressively directly also with very attractive
discount and promotional schemes.
* Private Practicing Physicians and Doctors :
Private Practicing Doctors and Physicians would also be targeted
directly by the Company Sales team jointly and in coordination
with the other sales channels of the Company. This is because
of the fact that this fraternity is a large prescribing authority
for medicines and drugs. This is also because of the fact
this fraternity has the power to influence the decision of
the retail consumer as to what to buy or use for curing their
various illnesses.
* Herbal Boutiques :
Company owned Herbal Boutiques would also be set
up in the Metropolitan cities other select cities to sell
our products directly to the consumers in the first stage.
In the second stage these herbal boutiques would be extended
nationwide on a franchisee basis. The basis requirement for
these franchisees would be to have a commercial shop area
in a prominent shopping area or commercial center as also
to have experience in the retail selling of goods in this
industry.
* Door to Door Marketing :
The Company plans to rope in qualified individuals
to market its products directly to households on a Door- to-Door
basis to cater to the specific needs of the households. These
individuals will be working for the Company on a commission
basis. Initially 30,000 individuals would be employed for
this kind of marketing in the International Market. In this
manner, the Company will also be able to play a significant
role in the creation of employment for the educated unemployed
youth of the World and will also be able to fulfill its social
obligation to some extent.
DOMESTIC MARKET
| INTERNATIONAL
MARKET |
This
is because of the fact that most of the overseas consumers
worldwide have realized the efficacy as well as the effectiveness
of Herbal \ Ayurvedic medicines and are already switching
towards this system of medicine and cure in a big way . This
is also because of the fact that it has been repeatedly proved
that this system of medicines and cure is much more effective
than the western system of medicines in curing various ailments
and diseases but WITHOUT ANY SIDE EFFECTS
whatsoever unlike the western system of medicines which has
numerous side effects for which further medicines have to
be taken in most cases.