The
Domestic Marketing set up would be as follows :
* State Wise Distributors :
Each State in India would be allocated to a State
Distributor who would be responsible for the Sales, Sales
Network, Distribution and Collection of money for that State.
The Northern States, the Southern States, the Western States
and the Eastern States, in that order of priority would be
taken up for marketing our products. In lieu of the Deposit
these State Distributors would be responsible for the promotion
of sales in their States at their expense. This Sates specific
promotional exercise by the State Distributors would be over
and above the promotion and advertising undertaken by the
Company on a Nationwide basis.
* Health Institutions and Hospital Chains :
Direct Marketing by the Company sales team would
also be undertaken to target the large Private Hospitals and
Hospital chains and large Health Institutions, including large
Government Hospitals, the Central Government Health Scheme
Hospitals, Health Centres and Dispensaries, the Hospitals,
Health Centres and the Dispensaries of the Employees State
Insurance Corporation as well as the Hospitals, Health Centres
and the Dispensaries of each of the State Government Health
Departments.
* Chemists :
The Chemists, which constitute a large part of the
drug and medicine marketing network in India, will be targeted
very aggressively directly also with very attractive discount
and promotional schemes.
* Private Practicing Physicians and Doctors :
Private Practicing Doctors and Physicians would also
be targeted directly by the Company Sales team jointly and
in coordination with the other sales channels of the Company.
This is because of the fact that this fraternity is a large
prescribing authority for medicines and drugs. This is also
because of the fact this fraternity has the power to influence
the decision of the retail consumer as to what to buy or use
for curing their various illnesses.
* Herbal Boutiques :
Company owned Herbal Boutiques would also be set
up in the Metropolitan cities other select cities to sell
products directly to the consumers in the first stage. In
the second stage these herbal boutiques would be extended
nationwide on a franchisee basis. The basic requirement for
these franchisees would be to have a commercial shop area
in a prominent shopping area or commercial center as also
to have experience in the retail selling of goods in this
industry. However, the Company would train all the staff at
the franchisee outlets. All these Boutiques would be linked
to a Medical Center of the Company and one of its offices
where there will be a panel of doctors asking technical questions
and answering specific queries of the customers on various
diseases and ailments and advising on the medication to be
taken which they will then buy from the Boutique. This service
would be provided free of charge to all customers. The medicines
\drugs would be made available in convenient dispenser packs
also for the convenience of the customers.
* Door to Door Marketing :
The Company plans to rope in qualified individuals
to market its products directly to households on a Door- to-
Door basis to cater to the specific needs of the households.
These individuals will be working for the Company on a commission
basis. Initially 10,000 individuals would be employed for
this kind of marketing in the Domestic Market. In this manner,
the Company will also be able to play a significant role in
the creation of employment for the educated unemployed youth
of the Country and will also be able to fulfill its social
obligation to some extent.
DOMESTIC MARKET |
INTERNATIONAL
MARKET |
